entertainment
YouTube has revealed a surprising new initiative called Creator Music.
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As part of a major new push to push content creators onto its platform, YouTube has revealed a surprising move to allow its content creators to make money from their videos even while playing licensed music — – as long as it’s on a list called “Creator Music”.
a report from billboard It explained that YouTube has been in talks with more than 50 labels, publishers and distributors to curate an extensive music list of “hundreds of thousands” of songs. Until now, YouTube creators were forced to monetize royalty-free music, and even the shortest clips of licensed music included in a video could invalidate their content.
Today’s news comes from an announcement made during YouTube’s “Made on YouTube” event this week. Once the new Music for Creators program goes live (testing in the US first, then rolling out globally), creators will be able to choose whether to license tracks directly and keep all revenue (minus YouTube’s 45% cut) or share the license with the Holders share the income.
For the latter, their 55% share will be split based on the number of licensed tracks in their video – if it’s one track, they’ll keep 27.5%, and if they use two, they’ll get 18.3%. In some cases, deductions such as performance rights fees may be allocated to license holders.
The announcement comes after YouTube’s overhaul of Shorts monetization, the company’s TikTok rival spinoff previously revolved around a creator fund, but will begin a similar ad revenue-sharing program that will see creators from They get 45% of their income in shorts.For more information, please read the company’s most recent blog.
