March 24, 2023

lady, a sexual health company dedicated to closing the pleasure gap by creating pleasure products, today announced a $7 million Series A round led by Amboy Street Ventures, with participation from Listen Ventures, Flybridge, Echo and Forest Road Company as Dame’s President. Capital raised to $13 million. With the funding, the company is also announcing Dame-quality vibes at a more affordable price — Dip, a fearless, inclusive entry point for those in the early stages of their sexual health journey.

The announcement follows Dame’s momentum in the cultural zeitgeist over the past year, driven by the launch of several initiatives, among other things New productsolve New York MTA to put ads on subwayshelp start Sephora’s Intimate Care Categoryand introduce a Clinical Committee Furthering the narrative that sexual health is a key factor in overall health and providing credibility in the field, to name a few.

The funding will be used to drive the company’s focus on maintaining a loyal customer base, exploring new categories for a wider audience, offering more accessible and replenishable products, and continuing to grow its retail business. Currently, Dame is offered by brands such as Sephora, Bloomingdales, Nordstrom and Free People. Dame’s wholesale business has doubled annually over the past two years, and 20 percent of consumers have learned about the brand through its retail partners.

“Dame started using some silver dollar coins and plastic wrap on my kitchen table in 2014. I had an idea for a vibrator that I could wear during sex, which in turn could help shut down happiness gap – Differences in satisfaction of vulvar patients with their bedroom experience compared to their cis-male counterparts. The first truly wearable couple vibrator,” Dame founder and CEO Alexandra Fine begins her story.

Then Dame made history when Eva raised over $500,000 on Indiegogo, a success that led to Fin, a wearable vibrator made for fingers — which became the first to be allowed on Kickstarter sex toys. Within a year, they had sold more than 10,000 vibrators, generating more than $1 million in revenue.

“Dame is bringing the sexual health category into the mainstream by overcoming industry-wide barriers,” said Carli Sapir, founding partner at Amboy Street Ventures. “Sexual pleasure and well-being is arguably the most stigmatized part of our space — when When this stigma disappears from sexual and women’s health; research, funding and solutions will flood into this underserved field. Dame unapologetically dismantles the stigma surrounding sexual health, and in doing so discovers Unbelievable product-market fit.”

Dame’s Series A Funding Demonstrates Appetite and Potential in Sexual Health Market, Expected to Reach $125.1 billion by 2026. Under the leadership of CEO Alexandra Fine, Dame secured the round at a time when venture funding has plummeted across the board — especially for female founders.

“The sexual health market is growing day by day, which is surprising given the headwinds we’ve seen over the past few years,” Fine added. “We’re proud to be part of the inspiring movement of intimacy, and we hope our latest product, Dip, will open doors and connect more people with themselves.”

also, Notre Dame Laboratories (The company’s research department focuses on getting real feedback on Dame Products’ innovations.) It has more than 10,000 members of all genders. They play a vital role in providing Dame’s team with product feedback from real people from all walks of life.

With the infusion of capital and the expansion of products, Dame will continue to work to regulate and promote happiness as part of overall wellness. With steady 100% year-over-year growth in online e-commerce, Dame is looking to expand to provide more touchpoints, from investing in educational content through its clinical board to further expanding its retail presence and prioritizing customer retention to create a lasting community.

“Retail has been a huge investment channel for us and we’ve seen growth this year and are excited to see more. Our wholesale business has doubled every year for the past two years, so we want to focus on that part of the business as well. growth,” concluded Fine.

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